Privacy Notice
Last updated: 22 September 2026
Beyond Cage-Free (“Beyond Cage-Free”, “we”, “us” or “our”) operates the Beyond Cage-Free website and campaign at www.beyondcagefree.org.
We respect your privacy and are committed to protecting the personal information you provide to us. This Privacy Notice explains what information we collect, why we collect it, how we use and protect it, when it may be shared, and the rights available to you.
This notice is intended to apply internationally and is designed primarily around the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as well as the EU General Data Protection Regulation (EU GDPR) where it applies. Other privacy laws may also apply depending on where you are located.
1. Who we are
Beyond Cage-Free is a non-profit campaign and is not currently incorporated or registered as a company, charity or other legal entity.
For data-protection purposes, Beyond Cage-Free acts as the organisation responsible for the personal information collected through this website and its forms.
If you have any questions about this Privacy Notice or your personal information, please contact us here.
2. Information we collect
We collect only the information needed for the purposes described in this notice.
Depending on the particular form you complete, this may include:
- Your name
- Your email address
- Your city
- Your country
- Your organisation or group name
- Your job role or position
We do not intentionally collect sensitive personal information through our forms unless this is specifically explained to you at the point of collection and we have an appropriate legal basis for doing so.
Please do not provide sensitive personal information or other information that we have not requested.
3. How we collect your information
We collect information when you voluntarily provide it to us, including when you:
- Sign or support an open letter or campaign;
- Complete a form on our website;
- Give permission for your name, organisation or other submitted information to be published;
- Contact us about the campaign; or
- Interact with the website in ways that involve strictly necessary technical information.
We may also automatically receive limited technical information from services that help operate and secure the website, such as Cloudflare.
4. Why we use your information
We may use your information to:
- Record and administer your support for an open letter or campaign;
- Verify and maintain the integrity of campaign submissions;
- Communicate with you about your submission where necessary;
- Publish information where you have specifically given us permission to do so;
- Respond to enquiries and requests;
- Operate, maintain and secure our website;
- Prevent abuse, fraud, spam or other misuse of our forms and website;
- Comply with applicable legal obligations; and
- Protect our legitimate interests, rights and the security of our website and campaign.
We will not use your information for unrelated purposes without an appropriate legal basis and, where required, providing you with further information or obtaining your consent.
5. Our lawful bases for processing
Where UK GDPR or EU GDPR applies, we process personal information only where we have an appropriate lawful basis.
Depending on the circumstances, this may include:
Consent: Where you have clearly and voluntarily agreed to a particular use of your information, such as giving permission for information submitted through a form to be published.
Legitimate interests: Where processing is necessary for legitimate purposes of operating and administering the Beyond Cage-Free campaign, maintaining the security and integrity of our website, preventing misuse, and communicating with people who have voluntarily engaged with the campaign, provided those interests are not overridden by your rights and interests.
Legal obligation: Where we need to process information to comply with a legal or regulatory obligation.
We will identify and document the appropriate lawful basis before processing personal information for a particular purpose.
6. Campaign and open-letter submissions
When you sign or support an open letter or campaign, we may retain the information you provide to administer and demonstrate support for that campaign.
Your submission does not automatically mean that your name, organisation, job role or other information will be made publicly available.
Where we intend to publish information identifying you, we will obtain the appropriate permission through the relevant form or submission process and will explain what information may be published.
You should therefore read the information presented on the specific form carefully before submitting it.
7. Potentially sensitive information
Supporting a campaign or open letter may, depending on its subject matter and the context, reveal information about a person’s beliefs, affiliations or opinions.
Some information of this kind may constitute special category data under applicable data-protection law.
We will not intentionally collect or use special category personal data unless we have identified an appropriate lawful basis and, where required, an additional legal condition for processing it.
Where a form could involve the collection of special category data, we will provide additional information and, where required, obtain explicit consent or rely on another legally applicable condition.
8. Who we share information with
We do not sell, rent or otherwise commercially trade your personal information.
We may use carefully selected service providers to operate the website and manage information submitted through our forms. These providers may process personal information on our behalf and are required to handle it in accordance with applicable data-protection requirements.
Our current service providers include:
- Cloudflare, which may process technical information in connection with website security, performance and delivery.
- SmartSuite, which may be used to securely manage information submitted through campaign forms.
If we introduce additional services, such as an email marketing provider, we will update this Privacy Notice where appropriate.
We may also disclose information where required by law, legal process, or to protect the rights, safety or security of Beyond Cage-Free, our users or others.
9. International transfers
Some of our service providers may process or store information in countries outside the United Kingdom or European Economic Area.
Where applicable law restricts international transfers of personal information, we will use an appropriate legal mechanism or safeguard, such as an adequacy decision or approved contractual safeguards.
Because third-party service providers may change their infrastructure and processing locations, you should refer to the relevant provider’s current privacy and data-processing information for further details.
10. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to administer campaign activity, maintain appropriate records, resolve disputes and comply with legal obligations.
Where practical, we will establish specific retention periods for different categories of information.
If you withdraw permission for publication or request deletion of your information, we will consider and action the request in accordance with applicable law and any legitimate need we have to retain particular information.
Where information is no longer required, we will securely delete it or anonymise it.
11. Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no website, database or method of electronic transmission can be guaranteed to be completely secure. You provide information at your own risk, and we encourage you to avoid submitting information that is not requested by our forms.
12. Cookies and similar technologies
Our website may use cookies and similar technologies.
Strictly necessary technologies may be used where required for the operation, security or functionality of the website.
Where applicable law requires consent for non-essential cookies or similar technologies, we will ask for your consent before using them and provide appropriate controls to accept, reject or manage those technologies.
We will provide further information about the specific cookies and technologies we use in our Cookie Notice.
You can also control cookies through your browser settings, although disabling certain cookies may affect website functionality.
13. Your rights
Depending on where you live and the applicable law, you may have rights including:
- The right to know whether we process your personal information;
- The right to access your personal information;
- The right to request correction of inaccurate or incomplete information;
- The right to request deletion of your information;
- The right to request restriction of processing;
- The right to object to certain processing;
- The right to withdraw consent where processing is based on consent;
- The right to data portability in certain circumstances; and
- Rights relating to automated decision-making and profiling, where applicable.
These rights are not absolute and exceptions may apply under applicable law.
To exercise your rights, contact us using the details in Section 1.
We may need to request reasonable information to verify your identity before responding to a request. This is intended to protect your information from unauthorised disclosure.
14. Withdrawing permission
Where we process your information on the basis of your consent, you may withdraw that consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
If you have given permission for us to publish information about you, you can contact us to request that permission be withdrawn. We will consider and action your request in accordance with applicable law and the circumstances of the publication.
15. Direct communications and email
We may communicate with you where necessary in connection with a form submission, campaign activity or your relationship with Beyond Cage-Free.
If we introduce newsletters or other marketing communications, we will comply with applicable electronic-marketing and privacy laws and provide an appropriate way to unsubscribe or withdraw marketing consent.
We will not assume that submitting a campaign form automatically gives us permission to send you unrelated marketing communications.
16. Children’s privacy
Our website and campaign are intended for adults.
We do not knowingly collect personal information from children through our forms. If you believe that a child has provided us with personal information, please contact us so that we can review and, where appropriate, delete it.
17. Third-party websites
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices, content or security of those third-party websites. We encourage you to read their privacy notices before providing them with personal information.
18. Automated decision-making and profiling
We do not use your personal information to make decisions about you based solely on automated processing, and we do not carry out automated profiling that produces legal or similarly significant effects on you.
19. Data breaches
If we become aware of a personal-data breach, we will assess it and take appropriate steps in accordance with applicable data-protection laws.
Where legally required, we will notify the relevant supervisory authority and/or affected individuals.
20. Complaints
If you have concerns about how we have handled your personal information, please contact us first using the contact details in Section 1 so that we can try to resolve the issue.
If you are in the United Kingdom, you also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data-protection supervisory authority.
If you are in the European Economic Area, you may also have the right to complain to the data-protection supervisory authority in the country where you live, work or believe an infringement has occurred.
21. Changes to this Privacy Notice
We may update this Privacy Notice from time to time to reflect changes to our activities, technology, service providers or applicable laws.
The latest version will be published on this website with its effective date.
We encourage you to review this notice periodically.
22. Contact
For questions about this Privacy Notice, your personal information, or to exercise your privacy rights, please contact:
Beyond Cage-Free
Email: Email us here
Website: www.beyondcagefree.org
Effective date: 22 September 2026
Last updated: 22 September 2026